More on HeroType
Watch This First: The Science of Confidence
In this 2-minute video, I explain the science behind why focusing on what’s strong, not what’s wrong, is the single most effective way to build a child's lasting confidence and fuel their unique interests.
Our Guiding Belief
You want your child to succeed and follow their interests, and we believe you have everything you need to help them do it.
It’s completely normal, though, to feel like something is blocking the path to their full potential, especially when challenges like confidence and executive functioning skills pop up. We're here to bridge that gap with a supportive, clear plan.
Maybe you’re asking yourself:
"I know my child's strengths, but where do I go from here?"
We teach you how to get creative with your existing resources (your time, your child's personality, your shared game nights) and coach you through the rest using the HeroType Parent Playbook. This frees you up to be the present, confident parent you want to be.
The Dual Power: Confidence & Cognitive Control
Over years of research, we’ve learned that a child's success isn't just about confidence; it's also about strengthening their Executive Functioning (brain skills like focus and follow-through). The good news? Confidence is teachable, and brain skills are trainable.
We’ve distilled this powerful combination into a reliable, easy-to-use framework you can try yourself: the ACE Model—the core of the HeroType Pathfinder Kit.
The Science of Play for a Smarter Brain
The HeroType approach is uniquely designed to develop your child's Executive Functioning using play-based, cognitive games—a method proven by research to strengthen core skills like mental flexibility and working memory. We don't just tell them to "focus"; we give them engaging activities that intentionally build their brain's ability to focus.
Every child's unique HeroType carries the seed of a brighter future. The HeroType Pathfinder Kit helps you nurture that seed, transforming your child's assessment into vision, and vision into action—so you can create change that matters, right in your home.
As you breathe life into that confidence, the process transforms you too—revealing a steadfast belief in yourself that you can actually do this.
Introducing the HeroType Pathfinder Kit: Your Supportive Framework
We’ve built a framework that’s easy to understand, supportive, and immediately practiceable:
👉 The ACE Model (Acknowledge, Cite, Encourage): Your simple, powerful script for building deep, strength-based self-worth.
👉 The Parent Playbook (16 Actionable One-Page Guides): Your word-for-word scripts for connection and problem-solving, like ending homework battles by coaching EF skills.
👉 The Student Workbook & Confidence Kit (100+ EF-Building Games): The fun, research-backed games structured with adaptive difficulty to continuously train your child's working memory, cognitive flexibility, and impulse control.
👉 The 31-Day Strengths-Focused Journal: Your supportive guide to building sustainable, positive parenting habits.
...and so much more.
Now it’s all yours to try. The HeroType Pathfinder Kit is our supportive method, distilled and offered to the parents out there ready to build the future they want to see for their children.
Shop the Store
Shop the HeroType guides and products—practical, strengths-based tools designed to help parents raise confident, resilient kids by building on what already makes them great.
Each resource is simple, actionable, and made to fit into real life at home, at school, and beyond.
HeroType Student Workbook
HeroType Family Workbook
HeroType Confidence Kit Game Pack